The areas of activities involved when adopting online a Need-Based Selling

For many companies adding online an effective need-based selling process is becoming a differentiation imperative. On the other hand, this adds a new process to be managed by MRK and/or eCommerce department in the already crowded and complex arena of the web.
There are primarily five areas of activities involved when adopting online a Need-Based Selling:

• selling process design and implementation with: targets, segments, questions, answers and teaching contents design, Feature-Attribute-Benefit Chain implementation, justifications copywriting.
• data integration between the existing Client’s eCommerce platform and the Need-Based software.
• selling process GUI and customer experience design to be effective, personalized and well-embedded into the Client’s Web site.
• hosting the online need-based software and ensuring the right amount of computing power.
• managing of product base when a new product enters and the old one leaves it.
• performance measurement and improvements, analysis of customer needs and coherence with the current offering.

All these activities have been taken into account during the design of our software. We also designed our services in order to be flexible. In fact, all of them may be provided either by our Client (after some initial education, when needed), by his trusted partners, or by our team.

We invested in creating a unique team with unparalleled knowledge and experience in online Need-Based Selling process to be at our Clients’ service and maximize the value of this breakthrough innovation.